We'd heard about the mega deal with Time Warner.
We'd seen the grainy tabloid shots of Madonna in the raw on the beach.
But the party didn't officially kick off until
September 9 during the
1992 MTV Video Music Awards when --somewhere between Carvey, Cobain and Fartman-- was an audio-only teaser commercial for new Fall music coming soon to MTV.
We heard R.E.M.'s "Drive". We heard some schmalz by Bon Jovi. Then we heard it :
"Erotic, erotic, put your hands all over my body."
5 seconds of video that sailed across the tape heads of VCRs all over the world more times than anyone could count.
That this clip was actually from the Sex version called "Erotic" mattered not. Fans all ran around singing this one little line for the better part of a month desperate to hear the full track when, finally, on the night of
Friday, October 2, 1992 at midnight MTV premiered the "
Erotica", the music video. Preceded by a mini-marathon of Madonna videos and a lengthy warning from Kurt Loder that included our first glimpse at the single cover:
Dita Parlo had officially arrived.
The Video. 
Madonna herself had spent the release weekend in Milan protecting herself from the media storm that was sure to follow:
"Everyone's afraid and I'm telling them not to be afraid". The album was released in the US on
Tuesday, October 20, 1992 
Then she decided to face the criticism with an in-depth interview in Milan.
Part I
Part II
Part III
The Erotica Era went down in history and is being rehashed by popstars over and over again until this day.
In 1998
Madonna was able to look back at the Erotica Era and reflect on it:
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